Our Mission

  Rooted In Self Love

 At “Its Self Care Day™️” our mission is simple: to empower & inspire women, especially busy moms-prioritize their well-being, nurture their mindset and manage their resources with confidence.

 I remember becoming a first time mother, having postpartum depression, not feeling good about myself & I had no idea what Self-Care meant but still had to take care of my son. Years later, I had a dream to create products and build a community around Self-Care that gears towards women of all walks of life.

 I believe Self-Care isn’t a luxury, it’s a necessity. Through our tools, products, and community, we make it easy for you to fill your own cup, so you can show up as your best self every single day.

                  -xoxo, CEO Tierra Anderson

“Self-Care Isn’t Selfish, It’s Essential”.

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